Lite is the self‑serve version: same map, same Nomi, same verified leads, live today. The full build is a custom website for your business, designed by a professional design firm, with your whole market researched and written for you.
| Capability | Lite | Full build |
|---|---|---|
| What buyers see | ||
| The map quiz, with an AI guide walking buyers through it | Included | Included |
| What it is | One interactive map experience on a single screen | A full multi-page, high-end website built around your market |
| Drive-time matching | — | Buyers enter the place they're moving for, a job, a school, family, and say how far they'll drive. The quiz maps the actual roads, rush hour or off-peak. |
| Shot for ads, social and YouTube | Yes. The map experience films beautifully | Yes. Every page and the drive-time map are made to record |
| AI guide | Nomi, our shared guide, great out of the box | White-labeled and named for you, so buyers meet your AI, not ours |
| Match engine | Standard matching with server-checked priorities and explanations grounded in your entered facts | Your own engine, trained and tuned on your market, your listings language and your corrections |
| Design | Your colors and logo on our template | A fully custom website, designed for you by a professional design firm, not a template |
| Neighborhoods | Up to 25, entered by you | 100 to 300, researched and written for you |
| Results texted to the buyer | Yes, with your contact card | Yes, with your booking link |
| Follow-up email to the buyer | — | White-labeled and designed: their matches, home-search links, booking link and your contact info |
| Results | Top 3 matches | Top 5, with state school ratings, commute times and home-search links |
| What you get | ||
| Market protection | No. Lite is open everywhere: any agent can run a Lite quiz in any market, nothing to check first | Yes. A 12-month territory reservation closes your market to competing agents, part of the everything-added price and $0 for GYREC members |
| Phone-verified leads with an instant text alert | Included | Included |
| What arrives with the lead | Name, verified phone, email, budget, timeline, home types, the feel, their top three with Nomi's reason for each | All of that, plus a lead score with its reasons, a first text drafted in your voice, drive time to the place they're moving for, and where the lead came from |
| Emailed buyer brief the lead can share | — | Included |
| AI lead scoring so you know who to call first | — | Included |
| Buyer location intel | — | Where each lead came from: city, ZIP, street level when available |
| Demand trend analysis | — | Where demand is building, so ad spend follows real migration |
| Your dataset, yours to keep | — | The full quiz database in JSON plus an editable spreadsheet |
| Branded neighborhood magazine | — | A designed, branded PDF guide to your market |
| Sent straight into your CRM | Not included in self-serve Lite. Sponsored or partner seats may include program-managed delivery. | Personal CRM delivery with managed setup |
| Your own domain (yourname.com) | — | Included |
| A real website, indexed by Google | No. A single quiz page on our subdomain | Yes. Every neighborhood gets its own SEO page, sitemap and structured data |
| Shareable links with social preview images | — | Custom OG images per page, so every share and ad thumbnail looks designed |
| Team seats and tracking links | — | Included |
| Resume an interrupted quiz on the same device | Included | Included |
| Editable answer review before verification | Included | Included |
| Owner checks for missing, conflicting and aging data | Included | Included |
| How it's built | ||
| Fair-housing guardrails on every AI line | Included | Included |
| Scoring | Standard weighting, same for every market | Re-ranked by your engine and retrained as you correct it |
| Ongoing research, data refresh and QA | — | Included |
| Live in | Hours | Two to three weeks of hands-on design and research |
Start with Lite. When your market deserves the whole house, your quiz comes with you.